I Choose Me — the signature program

I Choose Me

The signature program for women ready to stop self-abandoning, break the protective patterns running their lives, and finally become the most authentic version of themselves.

For years, you've been adapting.

Keeping the peace.

Putting everyone else first.

Questioning yourself.

Staying quiet when you wanted to speak.

Ignoring your own needs while taking care of everyone else's.

Those behaviors didn't happen by accident. They became the ways you learned to survive.

I CHOOSE ME is the step-by-step program that helps you understand these patterns, break free from them, and rebuild your life on self-trust instead of self-protection.

Because the life you've been longing for doesn't begin by becoming someone new. It begins the moment you finally choose yourself.

Enrollment

Choose your experience

Most support

Group Coaching

$999

Single payment or two payments available

  • Everything in the complete program
  • 90 days of weekly live Q&A coaching sessions
  • Accountability to help you follow through
  • A bonus 90 days of access included — 6 months of weekly group Q&A in total
  • Lifetime access to the complete digital program
  • Payment plans available
Join now
At your own pace

Independent Study

$399

Single payment or two payments available

  • The full framework, entirely on your own terms
  • The same curriculum and companion workbook
  • Lifetime access to the complete digital course
  • Payment plans available

Prefer to work at your own pace? Move through the program whenever it works for you.

Pause. Reflect. Revisit the lessons whenever you need them.

Join now

What's included

When you join I CHOOSE ME, you'll receive everything you need to understand why you've been stuck — and finally begin changing the patterns that have been keeping you there.

  • The complete I CHOOSE ME signature program
  • Seven transformational learning modules
  • Guided video lessons
  • A 33-page companion workbook with practical exercises and guided reflections
  • Behavioral rewiring practices to help you apply what you're learning in everyday life
  • Journaling prompts to strengthen self-awareness and track your progress
  • Lifetime access to every lesson and future course updates

Is this for you?

This program was created for women who know what they want… but still can't seem to do it.

You've spent years trying to understand yourself.

You've read the books.

Listened to the podcasts.

Maybe you've even been to therapy.

You can explain exactly why you do what you do.

But when the moment comes…

You still stay quiet.

You still people-please.

You still second-guess yourself.

You still abandon yourself.

You still don't take action because of self-doubt.

You still don't feel confident enough.

Because understanding a pattern isn't the same as changing it.

Many women learned to survive by disconnecting from themselves. They learned to live in their heads. Intellectualizing. Analyzing. Overthinking. Explaining. While losing touch with what they honestly felt, needed, and wanted.

That's why insight alone isn't enough. Real change happens when you begin reconnecting with yourself — not just intellectually, but emotionally, physically, and behaviorally.

That's exactly what you'll begin doing inside I CHOOSE ME.

Why this happens

If changing your life were simply a matter of knowing what to do, you would have done it already.

You've probably read the books.

Listened to the podcasts.

Watched the videos.

Maybe you've even been to therapy.

You understand your patterns. Yet somehow, you still find yourself repeating them.

Why? Because your behaviors aren't driven by information. They're driven by adaptation.

At some point in your life, being fully yourself didn't feel safe.

Whether you learned to stay quiet…

Keep the peace…

Become the responsible one…

Overachieve…

People-please…

Or disconnect from your own needs…

Those weren't personality traits. They were intelligent adaptations that helped you preserve connection, belonging, and emotional safety.

Over time, those adaptations became automatic. Now they influence nearly every part of your life.

  • How you communicate.
  • How you trust yourself.
  • How you set boundaries.
  • How you choose relationships.
  • How you make decisions.
  • How you respond to conflict.
  • How much space you allow yourself to take up.

And perhaps most importantly, they've taught you to look outside yourself for answers while becoming increasingly disconnected from your own inner experience.

That's why insight alone rarely creates lasting change. You can't think your way out of patterns that were learned through adaptation.

Real change begins when you recognize the pattern, understand why it exists, and begin creating new experiences that teach your mind and body something different.

That's exactly what you'll begin doing inside I CHOOSE ME.

How you'll move through I CHOOSE ME

Every lesson inside I CHOOSE ME is built on The Unbecoming Method™ — my signature framework for understanding the protective patterns you've developed, uncovering why they exist, and helping you reconnect with the person you were before those adaptations became your identity.

This isn't about becoming someone new. It's about peeling back the layers of who you had to become to stay safe, accepted, and connected — so you can finally reconnect with who you've been underneath all along.

Throughout the program, you'll learn to:

  • Identify the protective survival patterns that have been shaping your thoughts, behaviors, and relationships.
  • Understand the core wounds, attachment needs, and limiting beliefs that keep those patterns in place.
  • Recognize the moments you abandon yourself in order to maintain connection, avoid conflict, or seek approval.
  • Practice new ways of thinking, responding, communicating, and making decisions that are aligned with your authentic self.
  • Rebuild self-trust by consistently choosing yourself with self-respecting actions.

Each of the seven modules builds on the one before it, giving you practical tools, guided exercises, and opportunities to apply what you're learning so lasting change becomes something you experience — not just something you understand.

The framework

Inside The Unbecoming Method™

Rather than teaching you to become someone new, we'll help you uncover the version of yourself that's been underneath the adaptations all along.

Step one

Recognize the pattern

You can't change what you can't see.

Together, we'll identify the protective survival patterns that have been quietly influencing your decisions, relationships, communication, boundaries, and sense of self — often without you even realizing it.

Step two

Understand the adaptation

Every pattern has a story.

You'll discover why these behaviors developed, what they were protecting, and how they helped you preserve safety, attachment, belonging, or acceptance.

When you stop judging your patterns, you can finally begin changing them.

Step three

Reconnect with yourself

For years, your attention has been focused outward — on keeping the peace, meeting expectations, avoiding conflict, or earning approval.

This is where you'll begin reconnecting with your own thoughts, feelings, needs, values, and authentic identity, so you can stop abandoning yourself in order to belong.

Step four

Choose yourself

Lasting change doesn't happen because you know more. It happens because you begin making different decisions.

You'll practice speaking up, setting boundaries, trusting yourself, communicating honestly, and responding from self-respect instead of old survival patterns — one intentional decision at a time.

The curriculum

The seven modules of I CHOOSE ME

Now that you understand how transformation happens, you'll move through seven carefully designed modules that guide you through The Unbecoming Method™ one step at a time.

Module1

Your adaptations made sense

Recognize the survival patterns you developed, what they were protecting you from, and how those same patterns still shape your life and relationships today.

Module2

Awareness creates choice

Understand how survival patterns became automatic, when they show up, and how to notice them with curiosity instead of judgment — so you have a choice in how you respond.

Module3

Choosing yourself

See where you've been abandoning yourself to keep the peace, avoid conflict, or gain approval — and begin honoring your needs, your voice, and your truth instead.

Module4

Your worth was never earned

Untangle your value from what you accomplish, how much you do for others, and how others see you — and give yourself permission to simply be.

Module5

Rebuilding self-trust

Self-trust isn't something you wait to feel. Learn to keep the promises you make to yourself and trust your own intuition again, one self-respecting choice at a time.

Module6

Healthier relationships

Healthy relationships don't begin by changing other people. Practice communicating honestly, holding boundaries, and navigating conflict without abandoning yourself.

Module7

Integration & moving forward

Look back at what's changed, name the self-respecting behaviors that have become part of who you are, and commit to the practice you'll carry forward.

Each module includes

  • Guided video lessons
  • Practical exercises
  • Companion workbook activities
  • Reflection prompts
  • Behavioral rewiring practices
  • Real-world implementation tools

Every module builds on the one before it, helping you create meaningful, lasting change — not just temporary motivation.

The Unbecoming Method™ · Add-on

Mentoring by email

$1,000

Personalized guidance. In addition to the purchase of one of my full programs, you may purchase this add-on.

12 personalized responses from Lainie over 12 months.

Not group advice. A direct answer specific to your situation, your patterns, your life. Apply for add-on mentoring

It begins the moment you choose yourself

The life you've been longing for doesn't begin by becoming someone new. It begins by peeling back who you had to become to stay safe.